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NEWSLETTER August 2010

USABILITY = SIMPLICITY and TRASPARENCY


 …these words are the most important factors for a simple and user-friendly web application!   

•    What does USABILITY mean?

USABILITY is simply the measure of how easy something is to use and how satisfied a user is with the process.

•    Why is USABILITY Important?

User-friendly web applications are much more likely to attract and keep users. Without proper USABILITY, visitors will become frustrated or annoyed, resulting in less time spent on the site, fewer (if any) return visits, and ultimately less exposure for the business or organization.    

•    What are the basic questions for USABILITY that you need to take care to achieve customer satisfaction?

-    Can users easily find what they are looking for with a minimum of clicks?
-    Is the content clear and free of confusing jargon?
-    Is the application developed according to user tasks and goals?
-    Does the application educate, entertain or encourage users to bring them back again and again?
-    Has the application been tested on real users?



You must develop a Usable web application!


Developing a usable web application begins with a clear understanding of your target users. Who are they, what brings them to your site, and what tasks or goals do they want to accomplish. The next step is to create the optimal match between user expectations and your business objectives.

Building or developing an easy to use web application requires a new way of thinking!

USABILITY is one of the least considered components in most business web applications today. When companies sit down to discuss developing a new web application, they typically start with their own ideas and plans. Do not follow it!  Make market research, study the requirements of your customers and you will achieve your business goals. You will keep your clients satisfied, and acquire new customers, as well.    




The three most common factors measured in USABILITY testing include:

Effectiveness: A user’s ability to successfully use your web application to find information and accomplish tasks.
Efficiency: A user’s ability to quickly accomplish tasks with ease and without frustration.
Satisfaction: How much a user enjoys using your web application.


Do not forget! Conduct USABILITY testing!

This is rarely done in Web applications, but if conducted this can give tremendous insight into users’ behavior. Take a sample of the intended audience of the Web solution and ask them to go through it. Many things that application developers take for granted are confusing to the end-user.



The experts of IND Group make an effort to develop user friendly, simple to use, easy to understand web and mobile banking applications for the customers’ complete satisfaction. Click here and see how we think about USABILITY!
 

What’s new at IND?


FINANCIAL INNOVATIONS SUMMIT, SERBIA (29. September 2010)
The conference is designed for bankers and financial innovators to come together and share their opinion about the bank of the future. Bonding innovation ideas and banking requirements from the Serbian banking sector, the Financial Innovations Summit is a great opportunity for people to discuss the key challenges retail banks facing with in this period of change. Attendees will benefit from an overall outlook of retail banking trends, financial technology innovations and developments to attract and engage banking clients.   

The Partner of the Event is:       
 
About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with over 10,000 employees operating out of 75 offices, with research and service centers in 41 countries.

As part of its core business, Gemalto is a leading strong authentication solutions provider for secure online banking and remote transactions. Our Ezio Suite provides banks with secure, user-friendly and cost effective multi-factor authentication solutions including One-Time Password, Challenge-response, Dynamic Signatures and Sign-What-You-See, all made available in a wide variety of form factors such as tokens, connected, unconnected smart card readers and mobile solutions to suit all needs.

Over 40 Million online banking users worldwide are equipped with our solutions today, giving them the freedom to bank and shop online in a convenient and secure way, anywhere, anytime.    


Ask for more at info@indgroup.eu!